Hot off the heels of exhibiting at the Burghley Horse Trials just a week or so ago, 3 Donkeys will be hitting the road once more to exhibit at the BETA International trade show in Warwickshire. This event is the first trade show we’ve exhibited as we look to focus our reach on the world of equestrian sports and country pursuits retailers and wholesalers with our ladies’ 2-into-1 coveralls.
What is BETA International?
Held at the NAEC Stoneleigh Centre in Warwickshire, the BETA International trade-only event is one of the world’s leading trade shows for the equestrian, country clothing, outdoor, and pet product industries. In their own words, the BETA International show is “the go-to show for buying, business, inspiration, and boosting your industry knowledge and know-how.”
BETA takes place every September – this year’s event is on Sunday 10th and Monday 11th September – and the show is sponsored by longtime headline sponsor and supporter, renowned bitting company, Neue Schule. The two-day show includes a range of amazing brands and exhibitors, together with offers, speakers, seminars, training, and the chance to meet and network with members of the trade.
Why is 3 Donkeys at BETA International?
Having not sold any of our products directly to the trade before, this is the first trade show we’ve exhibited at. We’ll be proudly showcasing our brand-new Exmoor country coveralls in the current blue colourway alongside our yet-to-be-launched hi-vis yellow and hi-vis orange variations, too. And what better place to do it than at the biggest trade show there is?
With our collaboration with workwear giants Leo® Workwear opening up new trade markets for us, we’ve been able to focus our attention on selling our unique products to industries and sectors we haven’t been able to before. With the introduction of the Exmoor coverall to our range, we now have a product that we can aim squarely at the country and outdoor pursuits market – without detracting from our ladies’ workwear mainstays.
So with tens of thousands of visitors and hundreds of exhibitors, there’s plenty to look forward to. We’re certainly hoping to capture the attention of certain traders and retailers over the two days. And so far, all signs are looking good!
While the show is a trade-only event (sorry – no general public admission), if you’re exhibiting or attending in your official capacity, be sure to visit us on stand 2-A8. You can come and see the Exmoor country coverall in all its glory. We’ll also be answering your questions, giving you a bit of 3 Donkeys history, and selling directly to the trade over the two days.
The show’s doors open at 9.00 am and close at 5.30 pm on Sunday and 5.30 pm on Monday. So, if you’re attending either of the days, come and visit us, say hello, and check out the all-new ‘Exmoor’ country coverall.
Of course, the Exmoor is still available to buy to the public, so if you’re looking for the ideal women’s coverall for outdoor, all-weather pursuits, find out more about it and buy from us directly from our online store today.